Basic SEO Tips and Tricks for beginners

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SEO Tips and Tricks

Why we need SEO ?

1) SEO helps Websites / Blog's to get into top of Search Results major search engines like Google, Yahoo, Bing etc.

2) Top listing means, improved visibility and Click Through rate (CTR).

3) Improved CTR = Increase in Traffic and Sales.

Why top position is search results matter ?

Click Through Rate for various position in search results is as given below.

Position 1 CTR - 36.4 %

Position 2 CTR - 28.6 %

Position 3 CTR - 12.5 %

Position 4 CTR - 9.5 %

Position 5 CTR - 7.0 % 

So its important to get into the top search listings. Now we will have a look various SEO techniques.

You can watch video version of this article in YouTube :  http://youtu.be/-mWBPxlMUYs

Improve Web Page's Title and Description

Page title is the name of a web page. It can be viewed in the title bar of the browser. Page title is placed in the following meta tag in HTML. 

 For example meta name="title" content="A4academics.com" 

Page description is used to display additional information about the link in search results. It will be displayed below the page title in search results.

 For example  meta name="description" content="We provide Engineering Projects, Seminar Topics, Interview Questions, Placement Preparation Test for Students" 

After latest Google's search results ranking algorithm update (Panda), Google hope to serve users with more relevant and informative content. After the update

1) Page Title and Meta description have huge weight-age in search engine listings

2) Effect of meta keywords is almost nil. So avoid keyword stuffing in meta keyword. 

Ideal length for Page Title :  30 -70 Characters
Ideal length for Meta Description : 70 - 160 Characters

Write more quality content 

Search engines like Google love good quality content. Ideally, an article should have a minimum of 400 words. if you can write articles with more than 1000 words, great. Also don't stuff your page with only links. 

Make sure that Text to Html ratio is in the range of 25 to 70 %. Use this website "http://www.site24x7.com/text-ratio.html" to check the ratio online.

Increase Keyword Density

As per experts, ideal keyword density should be in the range of 2 to 3 %. It would be ideal to use your keyword once every 100 words. For example, keyword "SEO Tips and Tricks" can appear 5 or 6 times in the article. Make sure that readability of the article is not affected while keywords are placed. Avoid  keyword stuffing, else search engines may demote your rank.

Improve Page Authority

Google classify a website as authoritative about a particular topic if it finds multiple well written articles, ideally 5 - 10 about that topic. So Choose a topic you are familiar with. So that you can write multiple related articles on the topic.

Improve Site Speed

Site speed is becoming an important factor for ranking high in Google search results. Following activities can improve site speed 

1) Combine images into CSS sprites , we can combine images and load them with respect to position

2) Enable compression ( Use GZIP )

3) Optimize Images. Use PNGOUT software. Download link "http://advsys.net/ken/utils.htm". Optimize Images. Use PNGOUT software to reduce the size of images without reducing te clarity.

4) Minify JavaScript. Minify JS and CSS online using following link "http://refresh-sf.com/yui/"

5) Minify CSS

6) Minify HTML

7) Load Java-scripts asynchronously.

Enable Caching

Caching can be done at server side and at browser. At server side, Caching can be enabled for session variables related to a user, as well as the HTML script. When similar requests are made for the same page, page is loaded instantaneously from cached data.  

Browser Caching should be enabled for storing Images and Style Sheet locally in clients machine. As a result, images and style sheets are loaded from local disk after one time download from server. Visit our website for downloading the Caching code that need to be placed in HTACCESS file.

ExpiresActive On

############################################

## Add default Expires header

## http://developer.yahoo.com/performance/rules.html#expires

<FilesMatch "\.(ico|pdf|flv|jpg|jpeg|png|gif|js|css|swf)$">

ExpiresDefault "access plus 1 day"

Improve Page Rank

As we know that Page Rank have the biggest impact on the search results. But page rank for the page in question have more impact compared to home page rank. So passing link juices (Follow/No-Follow ) to the important pages judiciously can impact search results. Writing guest articles for reputed sites with a link to your site and commenting in high PR blogs helps to improve page rank.

Improve Social Media Profile

Even though Google had not revealed anything about the role of social media in ranking, most experts are of the opinion that they use social media

Since Google+ is owned by Google, more weight-age will be given to  Google+ Shares and Follow (Debatable, but worth a try). When ever a new article or white paper is posted in website, share the same in Facebook, Google+ and Twitter

Improve Mobile Rendering

As per studies, by 2014 number  of smart phone browsing usage will surpass desktop usage. So mobile rendering is key for a websites success. This increase the importance of having mobile friendly web site. As a generic measure a site should load in a mobile device with in 5 Seconds. Site's should avoid flash and keep photos and videos to a minimum for better mobile rendering. 

For better mobile rendering use

1) Mobile Redirection

2) Mobile CSS

3) Avoid Flash content

4) Add Apple Icon

For 100% mobile friendly websites, Built separate mobile website for mobile users or Use Responsive Web Design in the website.

Use WWW Resolve

Make sure that your website with or without www redirect to same URL. Resolving WWW issues, can improve the back links counter by pointing towards the same URL. Visit our website for the code. 

Place following code in HTACCESS file to resolve this issue

RewriteEngine On RewriteBase /

RewriteCond %{HTTP_HOST} ^www.a4academics.com [NC]

RewriteRule ^(.*)$ http://a4academics.com/$1 [L,R=301]

Regular Article Update

Google loves websites which add 2-3 articles per week. Regular updates improves Google Crawl Rate as well as speed at which a page get indexed.

Add Sharing Option for Social Bookmarking Websites

Social Bookmarking sites like Pinterest, Stumbleupon, Reddit, Digg and Scoop.It have millions of daily visitors. Sharing our products and white papers in these sites can increase the traffic. More over, we can add our articles in relevant categories (Engineering, Communication etc) in these sites which helps us to reach the targeted audience.

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