Why we need SEO ?
1) SEO helps Websites / Blog's to get into top of Search Results major search engines like Google, Yahoo, Bing etc.
2) Top listing means, improved visibility and Click Through rate (CTR).
3) Improved CTR = Increase in Traffic and Sales.
Why top position is search results matter ?
Click Through Rate for various position in search results is as given below.
Position 1 CTR - 36.4 %
Position 2 CTR - 28.6 %